Industry Newsvirtual realityvr fitnessmetaantitrust
Meta Shuts Down Supernatural VR Fitness
6.1
Meta announced in January 2026 that it is shutting down Supernatural, the VR fitness app it acquired, and laid off staff across Reality Labs including about 1,500 employees. The app will remain available as a frozen snapshot with no new workouts, raising user concerns about expiring music licenses and lost community benefits. The move underscores Meta's shift away from some VR investments as it prioritizes AI and drew renewed FTC antitrust criticism.
Key Points
- 1Shuts down Supernatural and lays off Reality Labs staff including about 1,500 employees
- 2Cites slower-than-expected VR growth as Meta reprioritizes investment toward AI initiatives
- 3Risks eroding user trust, jeopardizing licensed music, and weakening VR fitness competition and communities
Scoring Rationale
Notable, well-sourced company action with industry implications, limited by niche VR focus and modest novelty.
Sources
Public references used for this report.
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