Meta Integrates AI Agents Into Advertising

Meta started building its Superintelligence team (MSL) in mid-2025 but has delivered slower progress than expected, and its Llama 4 misstep prompted criticism. Despite appearing to lag in state-of-the-art model development, Meta is pursuing frequent tuck-in acquisitions and — via a blog post last week — is already deploying AI agents within its advertising infrastructure, highlighting integration opportunities above the model layer.