Product Launchdisappearing messagessocial appsinstagramsnapchat
Meta Builds Instants Disappearing Photos App
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Meta is building an internal prototype of a standalone app called Instants for sending disappearing photos, a spokesperson confirmed to Business Insider. The app mirrors Snapchat's core feature: photos disappear after opening and expire 24 hours after sending, can be sent only to mutual followers, and is not currently being tested externally; Instagram has trialed similar features in some countries.
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Credible company confirmation and moderate novelty, but limited scope and shallow detail reduce industry-wide impact and practitioner utility.
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