Meta Adds Manus AI To Ads Manager

Meta added an AI agent suite called Manus to its Ads Manager last month to help plan and execute Facebook and Instagram campaigns. The company acquired Butterfly Effect—reported at about $2 billion—to power the tool, which leverages Meta's ad library for competitor analysis and reporting. Early testers report hallucinations and unreliability, so advertisers treat Manus as reporting aid, not autonomous buyer.