Industry Newsfast foodmcdonaldshealth nutrition
McDonald's CEO Predicts Fiber-Forward Fast Food
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5.1
McDonald’s CEO Chris Kempczinski said this week he expects fiber-forward menu trends to dominate fast food in 2026, after calling protein, AI and sauces for 2025. Nutrition experts note fewer than 5% of Americans meet the 25–35 gram daily fiber recommendation, linking low fiber to widespread digestive issues. The shift could prompt menu reform and consumer guidance from chains.
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Moderate novelty and actionable menu guidance, limited by narrow industry scope and low technical relevance.
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