Mastercard Partners With Moneythor To Personalize Banking

Mastercard and Moneythor announced on Jan. 19 that they will integrate personalization and enrichment technologies into First Abu Dhabi Bank’s digital channels. The partnership will deliver enriched transactions, organized spending categories, transaction summaries and cash-flow forecasts to provide deep-banking insights, aiming to help FAB customers better understand spending and build healthier financial habits across digital channels.
Key Points
- 1Announces partnership between Mastercard, Moneythor and First Abu Dhabi Bank to add personalized digital experiences
- 2Provides enriched transactions, spending categories, summaries and cashflow forecasts to improve financial visibility
- 3Enables banks to increase customer retention and deliver targeted guidance within mobile and online channels
Scoring Rationale
Official, credible industry partnership offering workable personalization features; limited novelty and confined to a single-bank deployment.
Sources
Public references used for this report.
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