Marketing Rejects Manipulation For Genuine Connection

John Wechsler, founder of Spokenote, argues that manipulative marketing tactics built on scarcity and urgency are failing as consumers become more skeptical, informed and connected. Citing declining trust and the Edelman Trust Barometer, he says brands that prioritize empathy, transparency and relationship-building — not short-term conversion — will earn lasting loyalty while AI cannot replace genuine human care.