MakeMyTrip announced on Feb. 18, 2026 a strategic collaboration with OpenAI, integrating OpenAI’s APIs into its Myra generative assistant to enable real-time conversational trip planning and end-to-end bookings. Myra, backed by proprietary LLMs, now handles over 50,000 daily conversations in eight languages, with more than 45% engagement from Tier-2 and smaller Indian cities, expanding AI-driven travel discovery and transactions.
Key Points
- 1Integrates OpenAI APIs into Myra, enabling conversational trip planning and end-to-end booking flows.
- 2Shifts discovery from static search to contextual, bookable recommendations converting prompts into itineraries.
- 3Expands reach: Myra handles 50,000 daily conversations across eight languages; 45% engagement from Tier-2 cities.
Scoring Rationale
Official partnership yields measurable product integration and user metrics; limited novelty beyond other enterprise LLM deployments.
Sources
Public references used for this report.
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