madSense Integrates Symitri To Boost Addressability
madSense and Symitri announce a strategic partnership integrating Symitri’s PRISM AI into madSense’s OLM-powered madBuy DSP, enabling real-time audience discovery and activation across cookieless browsers, CTV, mobile, and programmatic environments. In late-2025 pilots the integration reportedly expanded a pharmaceutical advertiser’s addressable footprint by nearly 200% while operating with privacy-by-design compliance for GDPR and CCPA. Advertisers can activate dynamic cohorts natively without separate contracts.
Key Points
- 1Integrates Symitri’s PRISM AI into madSense’s madBuy DSP for real-time audience discovery and activation
- 2Expands addressable footprint nearly 200% in late-2025 pilots, resolving cookieless and cross-device signals
- 3Enables advertisers to activate dynamic privacy-safe cohorts omnichannel without separate contracts or complex integrations
Scoring Rationale
Substantial applied impact and credible pilot results, limited novelty beyond industry-specific adtech integration and vendor-provided claims.
Sources
Public references used for this report.
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