madSense Integrates Symitri To Boost Addressability

madSense and Symitri announce a strategic partnership integrating Symitri’s PRISM AI into madSense’s OLM-powered madBuy DSP, enabling real-time audience discovery and activation across cookieless browsers, CTV, mobile, and programmatic environments. In late-2025 pilots the integration reportedly expanded a pharmaceutical advertiser’s addressable footprint by nearly 200% while operating with privacy-by-design compliance for GDPR and CCPA. Advertisers can activate dynamic cohorts natively without separate contracts.