Lowe's Deploys AI Assistant To Boost Sales
Lowe's CEO Marvin Ellison said during the company's fourth-quarter earnings call that the retailer is deploying AI, notably a Mylow digital assistant built with OpenAI, to speed employee training and improve customer experience. Ellison said Mylow, rolled out in March 2025, doubled online conversion for users, added Spanish support and drove a two-percentage-point rise in in-store satisfaction while internal AI tools raised productivity.
Key Points
- 1Reports Mylow assistant doubled online conversion rates and raised in-store satisfaction two percentage points
- 2Highlights partnership with OpenAI that fills employee product-knowledge gaps, including Spanish-language support
- 3Enables stores to accelerate onboarding and shifts corporate teams to strategic, higher-value work
Scoring Rationale
Official earnings-call metrics and measurable uplifts support impact, but applicability is retailer-specific and not broadly novel.
Sources
Public references used for this report.
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