Product Launchdata marketplacemarketing techliveramppermissioned data
LiveRamp Expands Data Marketplace For AI
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8.0
LiveRamp announced an expansion of its Data Marketplace to include permissioned datasets, third-party AI models, and AI-powered applications and agents, enabling clients to license data to train models and access partner models and apps. The marketplace provides governed, authenticated, purpose-bound access with auditability, aiming to help marketers, data scientists, and developers deploy AI using real-world permissioned data while preserving control and privacy.
Scoring Rationale
Official product expansion adds practical, usable capabilities across marketing and data teams; limited innovation beyond marketplace extension.
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