K-Beauty Shapes Global Youth Beauty Trends
At a beauty talk Monday in Mapo District, Seoul, Dr. Seo Yoo-hyun and industry figures detailed how K-beauty routines are shaping millennial and Gen Z aesthetics, including the "five levels of glam" and the summer's viral "tanning kitty" trend. The panel, tied to tvN's "Perfect Glow" series and featuring CJ ENM's Park Hee‑yeon and Olive Young's Yeom Ji‑hye, noted brands are adopting character IP and ingredient transparency to meet youth expectations.
Key Points
- 1Identifies 'five levels of glam' as youth-driven categorization influencing daily makeup intensity and social-media readiness
- 2Highlights 'tanning kitty' and character-IP crossovers as signal of culturally specific, viral seasonal aesthetics
- 3Advises brands to integrate character IP and transparent ingredient communication to engage millennial and Gen Z consumers
Scoring Rationale
Provides actionable brand strategy and clear youth-trend evidence, but offers limited novelty and applies mainly to the beauty sector.
Sources
Public references used for this report.
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