Industry Newssports sponsorshipbrand partnershipsfranchise economics
IPL Franchises Report Sponsorship Revenue Growth
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5.1
IPL franchises head into the 2026 season with expanded sponsor rosters and reported 20–30% year‑on‑year sponsorship growth, executives and WPP Media told BusinessLine on March 26, 2026. Front‑of‑jersey assets are commanding 15–20% annual gains, while teams like Punjab Kings, Gujarat Titans and Mumbai Indians signed multiple new partners. Analysts expect continued double‑digit annual growth in sponsorship revenues.
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