Infobip Predicts Agent-to-Person Communication Shift By 2030

Infobip, marking its 20th anniversary in 2026, announces its AI-first vision forecasting a shift from application-to-person messaging to agent-to-person and eventual agent-to-agent interactions by 2030. CEO Silvio Kutić warns that only about 5% of enterprise AI agent projects reach production and urges businesses to eliminate data silos to enable unified, hyper-personalized communications.
Key Points
- 1Forecasts widespread shift to agent-to-person and agent-to-agent models by 2030
- 2Highlights low readiness: only about 5% of enterprise AI agent projects reach production
- 3Advises firms to eliminate data silos and unify customer touchpoints to enable agentic AI
Scoring Rationale
Moderate strategic insight from Infobip's official announcement, limited by promotional tone and single-source company PR.
Sources
Public references used for this report.
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