Industry Applicationscounterfeit fashionqr codesairetail tech
India Uses QR Codes and AI Against Counterfeit Fashion
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6.1
India's counterfeit clothing market is growing rapidly, and brands are turning to QR codes and AI to fight fake fashion. This adoption is increasing digital authentication and automated detection across retail supply chains.
Scoring Rationale
Notable industry adoption of AI and QR codes in a large market, relevant to practitioners focused on authentication and retail supply-chain solutions.
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