India Unveils Creative Economy Media Initiatives
Union Minister Ashwini Vaishnaw on March 23, 2026 unveiled three initiatives to bolster India’s media, broadcasting and digital sectors and promote the 'Orange Economy': a National AI Skilling Initiative with Google and YouTube/IICT, the MyWAVES creator platform on WAVES OTT, and advanced EPG with in-built satellite tuners for DD Free Dish. The free AI programme will train about 15,000 youth in two 2026 phases, using Google Career Certificates and generative-AI tools like Gemini 3 to boost creator skills.
Key Points
- 1Launches National AI Skilling Initiative to train about 15,000 youth free, partnered with Google/YouTube.
- 2Partners with Google, YouTube and IICT to integrate generative-AI tools and industry-aligned curricula for creators.
- 3Adds MyWAVES platform and in-built tuners to expand creator reach and DD Free Dish accessibility for citizens.
Scoring Rationale
Official government–industry partnership and national scope drive score, while limited beneficiary count and incremental novelty constrain impact.
Sources
Public references used for this report.
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