India Unveils Creative Economy Media Initiatives
Union Minister Ashwini Vaishnaw on March 23, 2026 unveiled three initiatives to bolster India’s media, broadcasting and digital sectors and promote the 'Orange Economy': a National AI Skilling Initiative with Google and YouTube/IICT, the MyWAVES creator platform on WAVES OTT, and advanced EPG with in-built satellite tuners for DD Free Dish. The free AI programme will train about 15,000 youth in two 2026 phases, using Google Career Certificates and generative-AI tools like Gemini 3 to boost creator skills.
Scoring Rationale
Official government–industry partnership and national scope drive score, while limited beneficiary count and incremental novelty constrain impact.
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