India Adopts GenAI In Consumer Purchasing

BCG’s Global Consumer Radar report finds 62% of Indian consumers already use generative AI, and 64% use it to guide brand and product choices, slightly above 63% who use it for work. The study reports resilient consumer confidence into 2026, stronger planned spending on automobiles and mobile devices, and a gap between sustainability intent and willingness to pay, urging businesses to adapt digital shopping experiences.