Industry Newsdeepfake voicetelecom fraudhiyaregulation
Hiya Reveals Deepfake Phone Fraud Escalation
8.1
Hiya released its State of the Call 2026 report, based on a survey of more than 12,000 consumers across the US, UK, Canada, France, Germany and Spain, revealing that AI voice deepfakes are fueling consumer frustration and calls for regulation. The report finds one in four Americans received a deepfake call in the past 12 months, and 38% would switch carriers if unprotected.
Key Points
- 1Reports show one in four Americans received deepfake voice calls in past 12 months
- 2Indicates eroded trust as consumers choose scammers over carriers by nearly 2-to-1
- 3Impacts retention: 38% of subscribers likely to switch if unprotected from AI scams
Scoring Rationale
Large, cross-country industry survey highlights urgent deepfake fraud trends, but insights derive from a single vendor's report.
Sources
Public references used for this report.
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