Industry Newsdeepfake voicetelecom fraudhiyaregulation
Hiya Reveals Deepfake Phone Fraud Escalation
8.1
Relevance Score
Hiya released its State of the Call 2026 report, based on a survey of more than 12,000 consumers across the US, UK, Canada, France, Germany and Spain, revealing that AI voice deepfakes are fueling consumer frustration and calls for regulation. The report finds one in four Americans received a deepfake call in the past 12 months, and 38% would switch carriers if unprotected.
Scoring Rationale
Large, cross-country industry survey highlights urgent deepfake fraud trends, but insights derive from a single vendor's report.
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Sources
- Read OriginalState of the Call 2026: AI Deepfake Voice Calls Hit 1 in 4martechseries.com


