Industry Newsmobile commerceretail distributionhindustan unileverdigital payments
Hindustan Unilever Expands Retailer Digital Ordering
5.8
On December 8, 2020 Hindustan Unilever Ltd (HUL) said its Shikhar app had become a sourcing point for about 300,000 retailers, up from roughly 100,000 a year earlier. The company partnered with State Bank of India to offer instant paperless overdrafts up to Rs.50,000 via YONO, accelerating app adoption during COVID-19 and enabling digital payments and credit for small shops.
Key Points
- 1Reports Shikhar app reaches about 300,000 retailers by December 2020, tripling year-over-year adoption
- 2Enables instant paperless credit through SBI's YONO overdraft facility up to Rs.50,000 for retailers
- 3Provides sales recommendations, ShopKhata records, and transaction data to improve assortment and supply integration
Scoring Rationale
Official, measurable retailer adoption and fintech tie-up drive practical impact; limited technical novelty and dated timing constrain overall significance.
Sources
Public references used for this report.
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