Google Keeps Gemini Ad-Free For Now

Google DeepMind CEO Demis Hassabis said at the World Economic Forum in Davos that the company has "no plans" to add ads to Gemini, reiterating a December 2025 statement from VP Dan Taylor. Hassabis contrasted that stance with ChatGPT's recent ad rollout and said Google is focused on the core assistant experience, signaling Gemini will remain ad-free in the near term.