Industry Newssmart technology marketingdigital marketingretail media
Global Advertising Spending Accelerates In 2026
7.2
PQ Media reports global advertising and marketing spending rose 6.6% to $1.920 trillion in 2025 and projects growth will accelerate to 9.8% in 2026. The firm attributes the 2025 slowdown to tariff-driven uncertainty and fewer major events, and expects the Winter Olympics, FIFA World Cup and elections in 40 countries to drive a shift toward digital channels and smart-technology marketing.
Key Points
- 1Reports show global ad and marketing spending increased 6.6% to $1.92 trillion in 2025
- 2Cites tariff uncertainty and lack of major international events as causes of 2025 deceleration
- 3Predicts 9.8% growth in 2026 driven by Olympics, FIFA World Cup and elections in 40 countries
Scoring Rationale
Official PQ Media global forecast provides actionable, industry-wide guidance, but offers limited methodological novelty beyond regular market updates.
Sources
Public references used for this report.
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