Global Advertising Spending Accelerates In 2026
PQ Media reports global advertising and marketing spending rose 6.6% to $1.920 trillion in 2025 and projects growth will accelerate to 9.8% in 2026. The firm attributes the 2025 slowdown to tariff-driven uncertainty and fewer major events, and expects the Winter Olympics, FIFA World Cup and elections in 40 countries to drive a shift toward digital channels and smart-technology marketing.
Scoring Rationale
Official PQ Media global forecast provides actionable, industry-wide guidance, but offers limited methodological novelty beyond regular market updates.
Practice with real Retail & eCommerce data
90 SQL & Python problems · 15 industry datasets
250 free problems · No credit card
See all Retail & eCommerce problemsStep-by-step roadmaps from zero to job-ready — curated courses, salary data, and the exact learning order that gets you hired.
Sources
- Read OriginalGlobal Ad & Marketing Spend to Grow 9.8% in 2026, as Recession Fears Wane & Huge Influx of Media Spend Expected on Winter Olympics, World Cup & Political Electionsprweb.com
