Generative Models Drive Scaled Content Abuse

An updated analysis traces how 2007-era splogs evolved into 2026's AI-driven scaled content abuse, driven by generative models and monetized by ad networks. Google’s March 2024 spam policy and subsequent updates (including December 2024) targeted mass-produced low-value pages, de-indexing over 800 sites and aiming to cut low-quality content by about 40%. Publishers now face displacement from Google AI Overviews (≈13% U.S. desktop searches).