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Futuring Prepares Organizations For Future Shocks
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Jennifer Lo, futurist at IDEO, outlines five leadership practices for integrating futuring in a recent Asked and Answered episode of the Creative Confidence Podcast. She emphasizes leadership openness, balancing visionary and operational roles, the difficulty of measuring futuring ROI, using generative AI for research (not replacement), and beginning with curiosity; IDEO also offers an Applied Futuring Workshop.
Scoring Rationale
Actionable leadership guidance from IDEO's futurist; limited novelty and primarily advisory rather than introducing new methods or empirical evidence.
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