Forrester Forecasts E-Commerce Reaches $1.8 Trillion

Forrester projects U.S. e-commerce sales will reach $1.8 trillion by 2030, representing 29% of total retail sales, while brick-and-mortar will account for roughly 71% or about $4.4 trillion. The report forecasts total U.S. retail sales excluding gas and automotive to grow from $5.2 trillion in 2025 to $6.2 trillion by 2030, citing Gen Z workforce entry, logistics gains and agentic commerce.