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Forrester Forecasts E-Commerce Reaches $1.8 Trillion
7.1
Forrester projects U.S. e-commerce sales will reach $1.8 trillion by 2030, representing 29% of total retail sales, while brick-and-mortar will account for roughly 71% or about $4.4 trillion. The report forecasts total U.S. retail sales excluding gas and automotive to grow from $5.2 trillion in 2025 to $6.2 trillion by 2030, citing Gen Z workforce entry, logistics gains and agentic commerce.
Key Points
- 1Forecasts: U.S. e-commerce will hit $1.8 trillion and 29% share by 2030.
- 2Attributes growth to Gen Z workforce entry, logistics improvements, and the rise of agentic commerce.
- 3Signals retailers must invest in in-store experiences while optimizing online fulfillment and AI-driven traffic.
Scoring Rationale
Authoritative Forrester forecast provides actionable industry implications; limited novelty and mainly reaffirmative projections rather than disruptive change.
Sources
Public references used for this report.
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