Ford announced at CES that it will roll out an AI-powered voice assistant and develop in-house compute and electronic modules to support new features. The assistant will debut on Ford and Lincoln mobile apps in 2026 and expand in-car in 2027, while a hands-free Level 3 driving feature is targeted for 2028 alongside the Universal EV Platform launching in 2027. Ford says its new modules are about 30% cheaper and 44% smaller than current systems.
Key Points
- 1Develops in-house compute modules 44% smaller and roughly 30% less costly than current hands-free systems
- 2Aims to enable affordable hands-free Level 3 driving and broaden EVs’ commercial viability
- 3Enables integration of varied LLMs with vehicle-specific data for more accurate multimodal assistant responses
Scoring Rationale
Credible company roadmap and tangible compute savings; limited by Ford-specific scope and incremental rather than groundbreaking innovation.
Sources
Public references used for this report.
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