Financial Firms Scale GenAI Driving Measurable Benefits

Broadridge's sixth annual 2026 Digital Transformation and Next-Gen Technology Study finds financial institutions rapidly scaling generative and predictive AI, with 80% of firms reporting operational use—up from 31% a year earlier—based on a survey of more than 900 operations leaders. The report shows reduced ROI concerns (down from 42% to 33%), a 13-percentage-point rise to 27% seeing measurable GenAI benefits, and higher Asia Pacific adoption.