EY CDO Says Marketing Reaches AI Inflection Point

In a video interview at Business Insider's New York studio, Lou Cohen, EY's chief digital officer, said marketing is at an 'inflection point,' with investment shifting from general digital transformation to AI-driven approaches. He said AI can improve audience segmentation, ad efficiency, and rapid content testing, advising marketers to use LLMs as assistive tools for feedback and optimization rather than full content replacement.