Ethical Tech Project Adds Four Advisory Board Members
The nonprofit Ethical Tech Project (ETP) appointed four new advisory board members to strengthen its work on AI governance, certification, and human-centered accountability frameworks. New appointees are Kevin Werbach, the Liem Sioe Liong/First Pacific Company Professor at the Wharton School and director of the Accountable AI Lab; David Hoffman, former Intel senior leader and current Steed Family Professor at Duke's Sanford School of Public Policy; Charles Lang; and Michelle De Mooy. ETP said the additions will sharpen its capacity to design credible AI standards and independent certification pathways that bridge academia, industry, and public policy. The appointments position ETP to play a larger role in shaping practical, auditable governance mechanisms as regulation and procurement increasingly demand demonstrable trust signals.
What happened
The nonprofit Ethical Tech Project (ETP) announced the appointment of four new advisory board members to accelerate work on AI governance, certification, and human-centered accountability frameworks. The new advisors are Kevin Werbach, David Hoffman, Charles Lang, and Michelle De Mooy. ETP said these additions bolster its ability to develop independent, credible AI certification pathways and practical governance models across academia, industry, and public policy.
Technical details
The appointments emphasize domain expertise over product development. Kevin Werbach brings academic leadership from the Wharton School and operational focus as director of the Accountable AI Lab, giving ETP stronger ties to business incentive structures and academic evaluation methods. David Hoffman contributes experience building privacy, cybersecurity, and certification programs from his years at Intel and his current role at Duke, including prior service on TRUSTe and the founding advisory board of BBBOnline. The announcement frames the board's mandate around three technical priorities:
- •defining auditable governance criteria for procurement and certification
- •designing independent certification pathways that map to regulatory and industry requirements
- •operationalizing human-centered accountability in measurable controls
Context and significance
This is a governance-focused hire cycle, not a technology release. As jurisdictions and enterprises move from high-level AI principles to enforceable requirements, credible third-party certification and standards bodies gain relevance. ETP is positioning itself as a convening organization that can translate academic validation, industry practice, and policy requirements into actionable certification signals. For practitioners, that means emerging demand for compliance-ready artifacts: standardized documentation, evaluation suites, and audit trails that certification bodies can verify.
What to watch
Track the advisory board's deliverables and any published certification frameworks or test suites, and watch for pilot programs with vendors or public-sector procurement offices that could raise the operational bar for AI deployment.
Scoring Rationale
The appointments meaningfully enhance a governance-focused nonprofit's technical and policy credibility, increasing the chance of practical certification outputs that affect procurement and compliance. The story is notable for practitioners but not industry-shaking, so it rates as moderately impactful.
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