Entertainment Leaders Discuss AI Democratization Effects
At SXSW during Variety’s New Frontiers in Entertainment presented by Adobe, industry leaders discussed how creators and AI are reshaping film, marketing and distribution. Panelists including Blumhouse CMO Karen Barragan, Adobe VP Hannah Elsakr, Fox’s Daren Schillace and the NFL’s Ian Trombetta highlighted YouTube-born directors moving into studios, debated AI’s democratizing potential and transparency concerns, and urged transparent adoption and reskilling; actor Mark Duplass said he largely avoids AI.
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