Industry Newsgenerative aiapiemerging travel group
Emerging Travel Group Achieves $4.8 Billion Transactions
6.1
Emerging Travel Group (ETG) reported a record $4.8 billion gross transaction value in 2025, a 30% increase from 2024, driven mainly by its RateHawk B2B platform's 10th anniversary. RateHawk's net booking value rose 40%, partners grew 37% to over 110,000, and API bookings increased 40% while ETG expanded supplier and direct hotel partnerships and integrated AI across operations.
Key Points
- 1Reports $4.8B gross transaction value in 2025, up 30% year‑over‑year
- 2Uses AI-driven automation across product, analytics, and support to boost efficiency
- 3Expands API and supplier network, enabling broader inventory and higher bookings for partners
Scoring Rationale
Official, metric-backed company results show solid growth; limited technical detail on AI reduces broader data-science applicability.
Sources
Public references used for this report.
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