Disney Launches Vertical Video on Disney+
Disney announces plans at CES to introduce vertical-video experiences on Disney+ over the next year, surfacing short-form entertainment, news and sports. Executives also showcased AI-powered ad-planning and an AI video-generation tool to help advertisers create CTV-ready spots, and highlighted a partnership to bring Disney characters into OpenAI’s Sora. The features aim to make Disney+ a mobile-first daily destination and boost personalized engagement.
Key Points
- 1Introduce vertical video experiences on Disney+ across entertainment, news and sports over the next year.
- 2Leverage AI and unified mobile feed to increase daily engagement and cater to Gen Alpha preferences.
- 3Offer advertisers AI video-generation and ad-planning tools to rapidly create CTV-ready, personalized ad spots.
Scoring Rationale
Official CES product and AI ad-tool announcement provides practical advertising impact; innovation remains incremental within streaming vertical.
Sources
Public references used for this report.
Practice with real Ad Tech data
90 SQL & Python problems · 15 industry datasets
250 free problems · No credit card
See all Ad Tech problems