David Ellison Transforms Paramount To Compete With Netflix

David Ellison, CEO of Paramount Skydance since August, is reshaping Paramount to build a streaming powerhouse ahead of a planned Warner Bros. Discovery acquisition. He is prioritizing streaming-technology upgrades, short-form video, multiview sports, analytics, and executive hires while planning to merge Paramount+ with Pluto TV and HBO Max; the combined service would near 200 million subscribers versus Netflix's 325 million, financing requires roughly $79 billion.