Infrastructuredata governancecustomer dataprivacydata infrastructure
Customer Data Tells Four Different Stories
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5.6
The article highlights that customer data can tell four different stories. Per the article, consent signals, data lineage, and access controls need to be built into the foundation of customer data infrastructure from the outset.
Scoring Rationale
Actionable guidance on foundational data-governance controls that affect analytics and compliance; practically useful but not a novel research breakthrough.
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