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Creators Drive Return Of Long-Form Articles
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In early 2026, Dan Koe’s viral X thread (viewed nearly 477,000 times) argues that long-form articles are resurging as audiences tire of short-video overload. Industry signals — a Disrupt Marketing analysis, a Nieman Journalism Lab survey forecasting publisher squeezes, X’s $1 million article prizes, and legal challenges over AI training on books — underline pressures and suggest publishers must combine creator agility with journalistic depth.



