Industry Newsgenerative aie commercebuy now pay laterconsumer spending
Consumers Spend Record $6.4 Billion Online
9.0
Consumers spent a record $6.4 billion online on Thanksgiving Day 2025, a 5.3% increase year-over-year, Adobe Analytics reported. Retailers offered deeper-than-expected Cyber Week discounts—electronics up to 28%, apparel 25%—and buy-now-pay-later plans accounted for $447.7 million in sales, while generative AI aided deal discovery. The data underscores discounting and alternative payments driving holiday e-commerce growth.
Key Points
- 1Report shows record $6.4B online Thanksgiving spending, up 5.3% year-over-year.
- 2Highlights deep Cyber Week discounts—electronics 28%, apparel 25%, toys 27%—that spurred purchases.
- 3Signals retailers to prioritize mobile deals, BNPL ($447.7M) and generative-AI deal discovery.
Scoring Rationale
High industry relevance and actionable discount and BNPL data; limited novelty beyond seasonal spending record.
Sources
Public references used for this report.
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