Industry Newse commerceretailconsumer behaviorgenerative ai
Consumers Reduce Daily Online Shopping Rates
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5.1
A Salsify survey of nearly 3,000 U.S., U.K. and Canadian shoppers found daily online shopping fell 12 percentage points year over year, from 21% to 9%. In-store purchases of new products rose 11 points to 69%, social shopping declined, and 22% use AI shopping tools while only 14% trust them regularly.
Scoring Rationale
Moderate survey findings support practical retail adjustments; limited novelty and reliance on a single primary industry survey reduce impact.
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