Industry Newse commerceretailconsumer behaviorgenerative ai
Consumers Reduce Daily Online Shopping Rates
5.1
A Salsify survey of nearly 3,000 U.S., U.K. and Canadian shoppers found daily online shopping fell 12 percentage points year over year, from 21% to 9%. In-store purchases of new products rose 11 points to 69%, social shopping declined, and 22% use AI shopping tools while only 14% trust them regularly.
Key Points
- 1Reports a 12-point drop in daily online shoppers, falling from 21% to 9% year-over-year.
- 2Shows consumers tightening budgets: 39% compare prices, 38% cut spending, 37% seek cheaper alternatives.
- 3Suggests retailers optimize in-store experiences and improve product content accuracy to prevent shopper drop-off.
Scoring Rationale
Moderate survey findings support practical retail adjustments; limited novelty and reliance on a single primary industry survey reduce impact.
Sources
Public references used for this report.
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