Consumers Embrace AI, Retailers Lag Adoption

CI&T's recent 'Retail Tech Reality Check', based on 2,000 UK and Ireland consumers, finds 64% believe retailers should use AI to improve shopping and 61% have already used AI tools while shopping. The study also reports 58% interest in agentic AI after explanation and highlights retailers' data, workforce, and transparency gaps that could block scaling AI as infrastructure.
Scoring Rationale
Strong practitioner relevance and official CI&T survey data, but limited novelty and single-source regional scope.
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