Researchagentic airetailciandtdata quality
Consumers Embrace AI, Retailers Lag Adoption
7.2
CI&T's recent 'Retail Tech Reality Check', based on 2,000 UK and Ireland consumers, finds 64% believe retailers should use AI to improve shopping and 61% have already used AI tools while shopping. The study also reports 58% interest in agentic AI after explanation and highlights retailers' data, workforce, and transparency gaps that could block scaling AI as infrastructure.
Key Points
- 1Finds 64% of consumers want retailers to use AI; 61% have already used AI while shopping
- 2Highlights retailers' fragmented data and limited workforce readiness that stall pilots and scaling
- 3Urges retailers to prioritise clean data, transparency and task-focused AI to preserve customer trust
Scoring Rationale
Strong practitioner relevance and official CI&T survey data, but limited novelty and single-source regional scope.
Sources
Public references used for this report.
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