Analysisconversational aimobile assistantsopenaiuser adoption
Consumers Consolidate Around Single AI Platform
6.1
PYMNTS Intelligence's new survey of 840 US consumers finds conversational AI use consolidating early, with 83% of dedicated-platform users reporting OpenAI's ChatGPT as their first-used tool, versus 48% for Google Gemini and 30% for Microsoft Copilot. On smartphones, embedded assistants show distribution-driven reach—40% ChatGPT, 40% Gemini, 37% Google Assistant—indicating operating-system defaults and migrations will shape adoption.
Key Points
- 1Show high ChatGPT adoption: 83% of dedicated AI users tried ChatGPT first (survey n=840)
- 2Indicate single-interface introduction forms user reference point, making cross-tool comparison unlikely
- 3Warn that OS defaults will drive mobile assistant adoption; Gemini likely inherits Assistant reach
Scoring Rationale
Solid survey evidence highlights early consumer consolidation, but single-source data and limited depth constrain broader generalization.
Sources
Public references used for this report.
Practice with real Ad Tech data
90 SQL & Python problems · 15 industry datasets
Used by DS/ML engineers at top companies
Active Search Campaigns by BudgetEasyHigh CPC Clicks & Poor Landing PagesMediumCampaign ROAS by Attribution ModelHard
250 free problems · No credit card
See all Ad Tech problems
