Researchgenerative aiecommercekantarrecommendations
Consumers Choose ChatGPT For Direct Purchases
8.1
Relevance Score
Kantar's consumer research shows one-third of respondents would buy directly through ChatGPT and other generative AI platforms rather than visit a retailer's website. The UK-focused survey also found one in four asked AI for product recommendations, 15% assume unmentioned brands aren't suitable, and consumers split into four AI-adoption groups, signaling marketers must adapt presence and trust strategies.
Scoring Rationale
Official Kantar consumer survey offers industry-wide insights with practical implications, though novelty is limited to survey findings.
Sources
- Read OriginalA third of consumers would buy directly via generative AI platforms, study findsretailgazette.co.uk
