Consumers Choose ChatGPT For Direct Purchases
Kantar's consumer research shows one-third of respondents would buy directly through ChatGPT and other generative AI platforms rather than visit a retailer's website. The UK-focused survey also found one in four asked AI for product recommendations, 15% assume unmentioned brands aren't suitable, and consumers split into four AI-adoption groups, signaling marketers must adapt presence and trust strategies.
Scoring Rationale
Official Kantar consumer survey offers industry-wide insights with practical implications, though novelty is limited to survey findings.
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