Analysisconversational aicommercepymnts intelligenceconsumer behavior
Consumers Adopt AI Platforms as Starting Point
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8.1
PYMNTS Intelligence's December Agentic AI Report finds that consumers increasingly begin online tasks with dedicated AI platforms rather than search engines or apps. The report says over 60% of U.S. adults used a dedicated AI platform last year, and more than one-third of Generation Z and heavy users now start personal tasks with AI. This behavior shift reorganizes how intent is expressed and could reshape commerce and payments.
Scoring Rationale
Strong industry-level report with actionable implications for commerce; limited by single-source analysis and moderate methodological transparency.
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