Conecta Magaluf-Mallorca Focuses on AI and Microdrama
Conecta is taking its 10th edition to Magaluf-Mallorca from May 25-28, rebranding the forum as Conecta Magaluf-Mallorca, Event Conecta and Variety report. The program, unveiled at a press conference in Calvià, will run at the Meliá Calvià Beach Hotel and includes panels, workshops, matchmaking sessions and closed-door executive exchanges, according to Variety. The official programme page lists workshops on AI, VFX and vertical series production, and a dedicated WORKSHOP AI: Creating and Producing a Vertical Series session. Variety quotes Conecta director Géraldine Gonard saying the edition will feature "more than 40 activities featuring nearly 100 speakers." Todotvnews and Event Conecta say the edition replaces Country Spotlights with a new Focus On 1-to-1 meeting model and confirms multiple international commissioners, producers and format executives among first speakers. Editorial analysis: The festival's explicit emphasis on AI, microdrama and creator-economy topics reflects broader industry pressure to shorten development cycles and test digital-first formats.
What happened
Conecta is staging its 10th edition as Conecta Magaluf-Mallorca from May 25-28, Event Conecta and Variety report. The programme was unveiled at a press conference in Calvià and will take place at the Meliá Calvià Beach Hotel, according to Variety. Variety reports the event will include industry panels, workshops, public screenings, matchmaking sessions and closed-door executive exchanges. The Event Conecta programme page lists specific sessions including "DAY ONE: Shooting the future - AI, VFX and new forms of audiovisual production" and WORKSHOP AI: Creating and Producing a Vertical Series.
What happened (speakers and showcases)
Variety quotes Conecta director Géraldine Gonard saying the edition will offer "more than 40 activities featuring nearly 100 speakers." Todotvnews lists confirmed participants including Caroline Servy (The Wit), Avi Armoza (Armoza Formats), Sebastian Van Barneveld (Talpa Studios), Senay Tas (Global Agency), Dario Turovelzky (Telefe), José Eduardo Moniz (TVI) and representatives from Atresmedia and RTVE Playz, among others. Variety and calvia.com report a public screening of the Movistar Plus+ series "Many People Need to Die" and calvia.com reports the series premieres on Movistar Plus+ on May 21, with a big-screen presentation in Peguera during Conecta.
Editorial analysis - technical context
Industry observers note that programming which pairs workshops on AI-driven production workflows and sessions on vertical formats typically targets faster proof-of-concept cycles for scripted content. Industry context: Conferences that foreground microdrama and digital-first commissioning increasingly surface practical techniques-short-form testing, audience-first metrics, and lightweight VFX pipelines-that producers use to de-risk development before large-scale financing.
Industry context
Reporting by Todotvnews frames the edition around three programme pillars: IP, financing, and new production models, and describes the new "Focus On" format as replacing Country Spotlights with 1-to-1 meetings designed to accelerate commercial introductions. Episode Magazine and ScreenMDM coverage highlight the event's emphasis on microdrama and creator-economy business models as testbeds for format viability and cross-border coproduction.
What to watch
For observers and practitioners: track how the Focus On 1-to-1 meetings change matchmaking outcomes compared with previous Country Spotlights, whether AI-focused workshops surface reproducible production templates, and which short-form or microdrama projects translate into commissioned series or format sales. Industry context: Attendance by commissioners and format executives named in reporting will make outcomes measurable in announced coproductions or commission deals after the festival.
Scoring Rationale
The event is a notable industry gathering that spotlights production workflows, financing and AI topics relevant to content practitioners, but it is not a technology platform or a landmark model release. The presence of commissioners and focused 1-to-1 meetings raises practical deal potential for attendees.
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