Comscore Launches Program-Level Content Measurement With AWS
Comscore announced new program-level capabilities in Comscore Content Measurement, offering daily, deduplicated reporting at series and episode level across linear TV and streaming. The module uses agentic AI via Amazon Bedrock and an OpenAI open-weight model to unify viewing metadata and deliver normalized cross-platform insights. Advertisers and agencies can plan campaigns with deduplicated reach to reduce wasted ad spend.
Key Points
- 1Introduces daily program-level, deduplicated measurement across linear, CTV, and streaming at episode level
- 2Unifies fragmented viewing metadata using agentic AI on Amazon Bedrock to deliver normalized, cross-platform reporting
- 3Enables advertisers and agencies to optimize reach, plan campaigns, and reduce wasted ad spend
Scoring Rationale
Official release provides actionable, industry-wide cross-platform measurement, but follows existing measurement paradigms rather than introducing a radical new approach.
Sources
Public references used for this report.
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