Coca-Cola Names Inaugural Chief Digital Officer
On January 14, 2026, The Coca-Cola Company named Sedef Salingan Sahin its first chief digital officer as part of a leadership reorganization. Sahin will lead enterprise-wide digital transformation across marketing, commercial functions and operations, overseeing AI, analytics and e-commerce initiatives in more than 200 markets. The move aims to accelerate technology adoption, streamline regional responsibilities, and drive margin gains through data-driven marketing and supply-chain optimization.
Scoring Rationale
Company-confirmed strategic hire with clear digital mandate and official sources; limited technical novelty beyond organizational and operational implications.
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Sources
- Read OriginalCoca-Cola's Digital Pivot: First Chief Digital Officer Signals Tech Overhaulwebpronews.com
