Chinese Developers Deploy AI Across Game Pipelines

Chinese game developers are rapidly integrating generative AI across development stages, from scripting and 3D asset generation to customer service and player-created worlds, the article reports. Companies including Tencent, miHoYo, NetEase and 37 Interactive are investing in startups and deploying models like Hunyuan and MiniMax; over 60% of developers use generative AI and 2025 gaming revenue is projected at $50.7 billion. The push aims to cut costs and accelerate production timelines.