China Accelerates AI Toys Market Expansion

Chinese industry players and policymakers are accelerating growth in the AI-driven toys market in 2024–25, driven by support from multiple ministries and rising consumer demand. The Ministry of Industry and Information Technology reported the market at 24.6 billion yuan in 2024 and expects 29 billion yuan in 2025, while companies report rapid domestic sales and growing exports. Policymakers list collectible toys as a priority consumption segment through 2027.
Key Points
- 1Reports show China's AI toy market reached 24.6 billion yuan in 2024 with 29 billion expected in 2025
- 2Policy-makers list collectible toys as a priority, mobilizing cross-ministry support and consumption targets through 2027
- 3Companies leverage emotional LLMs and hardware sales to collect behavioral data for personalized robotic pet experiences
Scoring Rationale
Official market data and cross-ministry policy drive a high score; limited technical innovation restricts research-level impact.
Sources
Public references used for this report.
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