Industry Newsfood entertainmentvariety tvcelebrity chefs
Chefs Transform Variety Shows Into Star Attractions
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4.9
Korean broadcasters and streamers are casting celebrity chefs as central stars after hits like Netflix's "Culinary Class Wars" and JTBC's "Chef & My Fridge", the article reports. Networks now build individual chef narratives and experimental formats — from foraging survival to temple-based cooking — prompting renewed viewer engagement but raising concerns about overexposure and the need for differentiation by producers.
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