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ChatGPT Records Largest App User Increase
5.0
OpenAI's ChatGPT app recorded the largest user increase among smartphone apps in South Korea, growing 196.6% in November versus January, a Wiseapp Retail survey of 4 million users showed. The app also led monthly usage with an average of 16.7 million users, ahead of Kakao Pay and Olive Young. The rapid growth underscores accelerating consumer adoption and mobile engagement with generative-AI services in Korea.
Key Points
- 1Gained 196.6% users in Korea from January to November, per Wiseapp Retail survey.
- 2Surpassed other apps, becoming most-used with a 16.7 million monthly average users.
- 3Signals growing consumer adoption in Korea, impacting payments, retail, and mobile engagement strategies.
Scoring Rationale
Useful official usage data highlights rapid adoption in Korea, but limited scope and single-source survey constrain generalizability.
Sources
Public references used for this report.
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