ChatGPT Powers Personalized Retargeting Ad Campaigns

Marketers are integrating ChatGPT-driven ad creation with advanced retargeting strategies to generate personalized ad copy, accelerate campaign setup, and improve conversions. The article cites studies reporting up to 20% higher click-through rates for AI-generated copy and a 3x conversion uplift from AI-driven retargeting, and outlines best practices like SMART objectives, data-driven segmentation, continuous A/B testing, and human oversight.