Industry Newstravel loyaltycredit card rewardsskift researchconsumer behavior
Card Rewards Surpass Airline And Hotel Loyalty
5.1
Skift Research's December survey of hundreds of travelers in the U.S., U.K., India and China finds credit-card rewards now match or exceed perceived value of airline and hotel loyalty programs. In the U.S., 34% favored credit-card programs versus 22% for hotels and 21% for airlines, and 53% said they'd switch if AI-powered tools surfaced better deals, signaling growing fragmentation.
Key Points
- 1Show that 34% of U.S. travelers favor credit-card rewards over 22% hotel and 21% airline
- 2Indicate credit cards intensify competitive pressure on travel loyalty programs across major markets
- 3Warn that 53% of U.S. travelers would switch if AI tools surface better competitor deals
Scoring Rationale
Moderate new survey insight across travel markets, limited by single-source data and brief reporting depth.
Sources
Public references used for this report.
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