Card Rewards Surpass Airline And Hotel Loyalty

Skift Research's December survey of hundreds of travelers in the U.S., U.K., India and China finds credit-card rewards now match or exceed perceived value of airline and hotel loyalty programs. In the U.S., 34% favored credit-card programs versus 22% for hotels and 21% for airlines, and 53% said they'd switch if AI-powered tools surfaced better deals, signaling growing fragmentation.
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