Burger King Appoints Agencies To Boost Social
Burger King on March 9, 2026 appointed Mojo Supermarket as its U.S. social agency of record and Praytell as public relations AOR, per Marketing Dive. The agencies will lead always-on social strategy, creative activations, influencer relations and earned media to support a challenger positioning and capitalize on viral moments like the recent McDonald’s Big Arch kerfuffle. The hires aim to boost brand relevance and customer acquisition.
Key Points
- 1Names agencies: Mojo Supermarket as social AOR and Praytell as PR AOR for U.S.
- 2Seeks to leverage social virality and combative marketing to increase brand relevance and earned media.
- 3Practitioners should prioritize rapid social activations, influencer relations, and integrated PR for real-time engagement.
Scoring Rationale
Relevant industry update with official company confirmation, but limited novelty and marginal technical relevance for data-science audiences.
Sources
Public references used for this report.
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