Burger King Appoints Agencies To Boost Social
Burger King on March 9, 2026 appointed Mojo Supermarket as its U.S. social agency of record and Praytell as public relations AOR, per Marketing Dive. The agencies will lead always-on social strategy, creative activations, influencer relations and earned media to support a challenger positioning and capitalize on viral moments like the recent McDonald’s Big Arch kerfuffle. The hires aim to boost brand relevance and customer acquisition.
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Relevant industry update with official company confirmation, but limited novelty and marginal technical relevance for data-science audiences.
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